Every project starts with research. We spoke to customers, we mined reviews,
we audited customer service logs. We didn't use much AI or automation for this
as we found it stripped away the real meaning behind what customers were
saying and just pulled out buzz words.

We reviewed Google Analytics to identify technical blockages and determine where customers were dropping off in the funnel. We focused on the Product Detail Pages (PDP) which received substantial traffic but had a low add-to-cart rate.

Using heatmaps and session recording, we analyzed the PDPs to identify what
visitors saw on the page, their interactions, and any missing elements.

Our premises and hypothesis were:

If you want to see the questions that we used, click the link below: