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Case Study

MOD Lightning

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Learn More About Our Process

Overview

The ProblemThe ProcessThe Results

The Problem

(COMING SOON...)

Process
Initial Reseach
Customer Interviews
Audit

Process

Overall Approach

Every project starts with research. We spoke to customers, we mined reviews,
we audited customer service logs. We didn't use much AI or automation for this
as we found it stripped away the real meaning behind what customers were
saying and just pulled out buzz words.

Initial Research

Google Analytics

We reviewed Google Analytics to identify technical blockages and determine where customers were dropping off in the funnel. We focused on the Product Detail Pages (PDP) which received substantial traffic but had a low add-to-cart rate.

Behavioural Analytics

Using heatmaps and session recording, we analyzed the PDPs to identify what
visitors saw on the page, their interactions, and any missing elements.

Customer Interviews

Premises & Hypothesis

Our premises and hypothesis were:

Questions

If you want to see the questions that we used, click the link below:

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Analyzing User Experience

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The Process

(COMING SOON...)

The Results

(COMING SOON...)

01

Free Shipping at the top -
10.3% increase in conversion

02

Phone number in the nav -
7.5% increase in conversion

03

New hero image with headline -
24% increase in conversion

Yes, I want better conversions
Calendly

Hold on, there's more

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